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Our Solutions

Change Management

Leading teams to embrace change via roadmap execution prioritizing key activities and analyzing risks to continually troubleshoot tasks. 

Communications

Comprehensive communication services, including strategy and planning, and content development for both internal & external projects.

Design Strategy

Fusing design & business strategy to foster human-centered innovation, solve systemic challenges, and create long-term value.

Training

Delivering flexible & engaging learning solutions for your team and your users to make your digital transformation realize its full value. 

Professional Services

Providing requirements analysis, program management, technical writing, infographics, marketing, and web development services. 

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Our Services

Our Approach to Driving Adoption

Project success and business case realization comes down to adoption.  It’s about whether people embrace new ways of working.​  Our experts use a disciplined approach that puts users at the center of every rollout so change becomes habit, not disruption.  Our services support this model of work.

DISCOVER

Align on strategy, purpose, readiness, and outcomes. Learn about the audience, their needs & tasks.

DESIGN

Transform concepts & requirements into detailed, actionable plans that connect people with value & change.

ENGAGE

Communicate early, build sponsorship, and make people part of the story to spark awareness and keep people engaged.

ENABLE

Connect the people with the change. Deliver the training, guides, and tools that turn awareness into ability.

SUSTAIN

Realize & measure value.  Reinforce new behaviors, measure adoption, and keep leadership visible.

Strategy

We equip leaders to drive change with clear strategy, readiness insight, and practical support.
 

  • Strategic planning & ways of working

  • Persona + process + user research

  • Value impact assessment​

  • Continuous improvement planning

  • Adoption sustainment metrics

Change Management

We lead teams to embrace change via roadmap execution risk analysis, and task troubleshooting. 
 

  • Project definition & change impact

  • Readiness + risk assessments

  • Resource management

  • Post-launch reinforcement  and hypercare support

Communications

We build communication programs that spark awareness and keep people engaged.

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  • Campaign planning

  • Stakeholder & user messaging

  • Deployment announcements, digital postcards, newsletters, promo videos

Training 

We design learning experiences with clear guides, interactive training, and short videos.

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  • Instructor-led training

  • Web-based eLearning

  • Interactive user guides and microlearning modules

  • Embedded learning solutions

AI Enablement

We combine your in-house AI tools with our disciplined methods to fight AI slop and deliver value.

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  • Accelerated time to value on our work products

  • Rapid translation & narration

  • Train your workforce to embrace effective AI prompts and methods

Professional Services

We provide a wide range of additional services.

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  • requirements analysis

  • program management

  • technical writing

  • infographics

  • marketing

  • web development services. 

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Our Solutions

Strategic Planning & Adoption Design

We equip leaders to drive change with clear strategy, readiness insight, and practical support.
 

  • Strategic planning, project definition, and ways of working

  • Change impact / readiness & risk assessments

  • Resource management

Communications & Engagement

We build communication programs that spark awareness and keep people engaged.

​

  • Campaign planning and stakeholder messaging

  • Deployment announcements, digital postcards, newsletters, promo videos

Measurement & Sustainment

We help organizations stay on track with focused plans, aligned resources, and steady execution.

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  • Adoption analytics and performance dashboards

  • Continuous improvement

  • Post-launch reinforcement  and hypercare support

Training &  eLearning

We design learning experiences with clear guides, interactive training, and short videos.

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  • Instructor-led / web-based training

  • Interactive user guides and microlearning modules

  • User / quick-start guide

AI Methods & Enablement

We combine your in-house AI tools with our disciplined methods to fight AI slop and deliver value.

​​

  • Accelerate time to value on our work products

  • Translation & Narration

  • Train your workforce on effective AI prompts and methods

Professional
Services

We provide a wide range of professional services.

​

  • requirements analysis

  • program management

  • technical writing

  • infographics

  • marketing

  • web development services. 

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Adoption Engagement Levels

We can engage with your team at any level.  

A pyramid, representing the 4 adoption engagement levels, listed below.

1. Ad-hoc
    Requests

Just-in-time, individual messaging request support.

Basic change awareness.

2. Project
    Support

Goal-focused adoption communications and training support of a tool already being developed or configured. 

 

3. Managed
    Adoption

Full change management, based on a deeper understanding of the user and the transformation.

Communications & training bring the users along to embrace the change, while also mitigating issues.

4. Strategic
    Transformation 

Early involvement to ground projects in strategic business values and end-user needs. 

Many issues avoided or addressed early, thus lowering friction & barriers to adoption and allowing the roll-out to focus on user buy-in & durable transformation.

Contact Us

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410 Severn Avenue, Suite 413
Annapolis, Maryland, 21403
Tel: 757.627.1015

Email: info@themooregroup.com

COPYRIGHT ©2026 THE MOORE GROUP

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