Communications & Engagement
Communicating to Drive Adoption
Communication needs to be part of a strategic campaign to succeed. Too often, users are inundated with one-off FYI notices. To achieve adoption, users must be taken on a journey from awareness to action ... and then be prompted to stay engaged.
Rooting communications in a deep understanding of the audience user, their tasks, and the value of the change (metrics) will lead to a persuasive and impactful communications campaign.
Communication should not stop at awareness. Driving adoption requires us to go deeper.
We build communication programs that spark awareness and keep people engaged.
Process
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Campaign Strategy & Planning
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Communications Calendar Governance
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Stakeholder Analysis & Management
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Communication Coordination & Deployment
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Core Communications Content Development
(Internal and External) -
Stakeholder and Distribution List Management
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Cascade Communications Management
Delivery
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Stakeholder Messaging & Executive Summaries
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Deployment Announcements
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Release & Post Go-Live Communications
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Support Communications
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Newsletters & Digital Postcards
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Videos: Demos & Promotional
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Project and Initiative Updates
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Standard and Customized Templates and Branding